BLUDIMELO
Independent watch designer · Milano

TIME,DRAWN.

I turn ideas into watches — from the first line to the finished dial.

Selected watch design by Carmelo Amalfi — BLUDIMELOSelected watch design by Carmelo Amalfi — BLUDIMELO 2Selected watch design by Carmelo Amalfi — BLUDIMELO 3
Selected work · 01
01 / Selected work

Produced pieces, independent concepts and new identities for icons.

01TAG Heuer Monaco designed by Carmelo Amalfi — BLUDIMELO

TAG Heuer · Monaco

A graphic reinterpretation of an icon.

Limited edition 33 pieces

02Frederique Constant Highlife Worldtimer designed by Carmelo Amalfi — BLUDIMELO

Frederique Constant · Highlife Worldtimer

A worldtimer defined by a topographic dial composition.

Limited edition 100 pieces

03Cartier Santos Marin designed by Carmelo Amalfi — BLUDIMELOCartier Santos Marin, variation 2

Cartier · Santos Marin

A full-gold diver imagined through the Santos language.

Concept design

04Parmigiani Fleurier Tonda 1950 designed by Carmelo Amalfi — BLUDIMELO

Parmigiani Fleurier · Tonda 1950

A refined limited-edition dial composition.

Limited edition 51 pieces

05Eberhard & Co. Scientigraf designed by Carmelo Amalfi — BLUDIMELO

Eberhard & Co. · Scientigraf

A limited edition balancing heritage and modern contrast.

Limited edition 75 pieces

06Watch Insanity Deep-X designed by Carmelo Amalfi — BLUDIMELO

Watch Insanity · Deep-X

An expressive professional diver.

Limited edition 10 pieces

07Inceptum Epsilon designed by Carmelo Amalfi — BLUDIMELOInceptum Epsilon, variation 2

Inceptum · Epsilon

Case, dial and hands designed as one sculptural system.

Limited edition 50 pieces

08Independent Onlytime designed by Carmelo Amalfi — BLUDIMELO

Independent · Onlytime

An elegant time-only concept built around balance and proportion.

09Exogenesi Lune Perpétuelle designed by Carmelo Amalfi — BLUDIMELO

Exogenesi · Lune Perpétuelle

A multi-complication concept with an astronomical character.

10Squale Abisso designed by Carmelo Amalfi — BLUDIMELOSquale Abisso, variation 2

Squale · Abisso

A contemporary interpretation of the professional dive watch.

Limited edition 40/50 pieces

11Squale Super designed by Carmelo Amalfi — BLUDIMELO

Squale · Super

A modern take on Squale's diving heritage.

Permanent collection

12Squale Y1545 designed by Carmelo Amalfi — BLUDIMELO

Squale · Y1545

A robust dive watch shaped by pure functionality.

Permanent collection

13Cockpit Altimeter designed by Carmelo Amalfi — BLUDIMELO

Cockpit · Altimeter

A watch concept inspired by the graphic language of aviation instruments.

14Alter-EGO Chronograph designed by Carmelo Amalfi — BLUDIMELOAlter-EGO Chronograph, variation 2Alter-EGO Chronograph, variation 3

Alter-EGO · Chronograph

A performance chronograph shaped by bold geometry and technical contrast.

15Perseo Pilot designed by Carmelo Amalfi — BLUDIMELO

Perseo · Pilot

Limited edition 299 pieces

16Louis Erard Heritage designed by Carmelo Amalfi — BLUDIMELO

Louis Erard · Heritage

Traditional codes shaped into a cleaner contemporary identity.

Limited edition 499 pieces

17Audemars Piguet Royal Oak designed by Carmelo Amalfi — BLUDIMELO

Audemars Piguet · Royal Oak

A new dial identity for an established icon.

Dial redesign

18Rolex Yacht-Master designed by Carmelo Amalfi — BLUDIMELO

Rolex · Yacht-Master

Dial and bezel explored as a single graphic surface.

Dial & bezel redesign

19Sarpaneva Lunations designed by Carmelo Amalfi — BLUDIMELO

Sarpaneva · Lunations

A dial concept built around Sarpaneva’s iconic moonphase language.

20Eberhard & Co. Champion V designed by Carmelo Amalfi — BLUDIMELO

Eberhard & Co. · Champion V

Finalist Eberhard & Co. International Watch Design Challenge

21Ando Ando Ando A-1 Cutted designed by Carmelo Amalfi — BLUDIMELO

Ando Ando Ando · A-1 Cutted

A case and dial concept exploring asymmetry through geometric cuts.

22Zenith 410 designed by Carmelo Amalfi — BLUDIMELO

Zenith · 410

A contemporary dial study for a highly complex El Primero display.

23Ressence Type 1 designed by Carmelo Amalfi — BLUDIMELO

Ressence · Type 1

A dial concept exploring orbital display through a new graphic language.

24Rally-Master Chronograph designed by Carmelo Amalfi — BLUDIMELO

Rally-Master · Chronograph

A racing chronograph concept inspired by classic motorsport instrumentation.

25Pro-Diver Bronzo designed by Carmelo Amalfi — BLUDIMELO

Pro-Diver · Bronzo

A bronze diver concept shaped by warmth, depth and vintage character.

02 / Profile

Design
with a
pulse.

Carmelo Amalfi is a Milan-based art director and independent watch designer. His work blends product thinking, graphic precision and an instinct for character — creating watches that feel familiar, but never predictable.

Watch design
Creative direction
Dial & case design
Rapid concept rendering
Watch concept development
Watch collection development
03 / Contact

LET'S MAKE
TIME.

bludimelo@gmail.com ↗